How nice would it be to be able to walk into your local grocery store and not have to read labels for high fructose corn syrup, antibiotics, artificial colors or preservatives, etc., etc…? Or one that not only appreciates but also emphasizes produce and other food items produced locally? What about a store that promotes family and is active in the community? And regarding customer service…wouldn’t you love to be able to pop open a box of cookies and taste-test them before you buy it? These and more are all exactly what you’ll find at Earth Fare – the healthy supermarket! Our local store, opening today in Noblesville, Ind. at Hamilton Town Center, permitted us into the store for a “sneak peek” tour of the facility (which is the first of its kind in Indiana).
Visitors to the new Earth Fare location will receive a free Earth Fare bag the first five days of opening. There will be plenty of food and demonstrations throughout the store. Its hours are 8 a.m. to 9 p.m. If do you visit the store during its grand opening, make sure to comment on our blog and tell us what your favorite section was and why! You will be automatically entered for a chance to win a $50 gift card to Earth Fare! The winner will be announced on our Facebook page.
Something you may notice when you first walk in is its “Food Philosophy” banner that proudly hangs from the ceiling at the front of the store.
It states the following:
- No high fructose corn syrup
- No artificial fats or artificial trans fats
- No artificial colors
- No artificial flavors
- No artificial sweeteners
- No artificial preservatives
- No bleached or bromated flour
- No antibiotics or synthetic growth hormones in our fresh meat or dairy
What we found most fascinating about this is that these standards go not only for its own Earth Fare branded products, but also for any products sold in the entire store! You truly don’t have to worry about any of these ingredients slipping through the cracks and into your pantry when you shop at Earth Fare! Click here to view the complete list of ingredients that have been “booted” from its stores.
Earth Fare sells both conventional and organic produce so shoppers can choose the best option for their needs. Click here for a list of the “dirty dozen” and “clean 15” to help you decide what’s important to you when buying produce.
As alluded to earlier, Earth Fare loves to support local farmers. When they open a new store, they reach out and meet as many local farmers as possible. If the producer is within 100 miles and can handle their demand, Earth Fare will purchase their products to sell in store. You may also see signs throughout the store for “Family Producers.” These are producers who are small, family-owned or artisan-operated, but supply and distribute to all Earth Fare locations.
After the produce section, you’ll find their food in bulk, including different types of flour, rice, grains, trail mix, nuts, etc. (Now you can finally make that special recipe you’ve been wanting to try without buying a whole bag!) They offer a 10% discount if you decide to purchase a whole case of any of their bulk foods.
You can even make your own nut butters from their DIY station and fill your own honey…using their containers or your own, making a great holiday gift from your own fun jar! If you’re in a hurry, they have some pre-poured servings you can conveniently take home.
Something unique they also sell in bulk is frozen ravioli! Scoop your own for $8.99/pound in recipes like pumpkin & sage and vegan garlic and artichoke…Mmmmm….Can’t wait to try them!
Speaking of “lifestyle foods” like vegan or gluten-free, the store boldly promotes both of these throughout. These items are clearly marked within the product mix with an Earth Fare tomato tag. Wooden shelves are even used in some areas to differentiate the gluten-free products, so those choosing them don’t have to feel like they’re being segregated. They also carry many different dairy and yogurt options/alternatives (i.e. almond milk, coconut milk, etc.), in addition to raw milk and goat milk cheeses!
It is evident Earth Fare lives by a high ethical standard. For example, almost all their coffee is fair trade and/or direct trade. Thrive, a brand they carry, is a direct trade coffee from Costa Rica. When a staff member visited the country, he found this particular coffee bean farmer was not being treated fairly, and Earth Fare worked out a deal for him to receive 50% profit of all sales. All Earth Fare brand coffee is actually Intelligentsia, which provides growers a guarantee of at least 25% above fair trade price, and growers commit to following healthy environmental practices for their high quality beans.
Even their pet food is free of any animal by-products!
Also of high quality is Earth Fare’s fresh meats. It is free of antibiotics and growth hormones. They also carry organic and grass-fed beef, bison and poultry. Additionally, they do not use any dyes in their seafood. They will even steam and season any of your seafood purchases at no additional charge! What customer service!
Speaking of, here are a few other notable points that differentiate this store’s service perhaps from others:
- You can sample any food item in the store with no obligation to purchase, even if it’s in a sealed bag or box! Just ask a team member.
- If a customer finds an item in the store whose ingredients inadvertently go against their “Food Philosophy,” the customer can get a $50 gift card for bringing it to their attention and the food item will be taken from the shelf.
- If you have a specific request for a product not found in the store, tell a team member and they will look into bringing it in-store!
Earth Fare also wants to promote a sense of family within the communities it serves. It uses its in-house eatery to do so, including a full hot bar, olive bar, salad bar, soup bar, pastry case (where most of their fresh goodies are baked in-store) and even a yogurt and sorbet bar. It even includes a “home sliced” pizza and sandwich shop serving wholesome food with no nitrates or hydrogenated oils.
Every Tuesday night is Prime Rib Dinner Night for $9.99, which comes with two sides.
Every Thursday night is Family Dinner Night, where up to six kids can eat free with the purchase of a $5 adult meal. This includes a choice between eight menu items.
While eating in the dining area, you may notice a big events calendar on the back wall, which will display community events around town.
There are also local discounts to be had. You can text NBL to 71700 to get coupons sent directly to your phone 1 to 2 times a week for local offers, and text EAT to the same number for national offers. You can also sign up online to receive email offers. So cool…you only need to show the cashier the text or email on your phone in order to get the discount – no paper coupon required!
Every month, the “Wall of Value” at the front of the store exhibits steeply discounted items, some of which may change out weekly.
For the holidays, you can reserve your “never frozen” bird, and when you pick it up, you’ll receive free shrimp! At Christmas, they will offer coupons for their rib roast.
In addition to food items, Earth Fare also has a nice selection of health and wellness products, including soaps, shampoos, toothpastes, etc., as well as herbal supplements and other homeopathic items. In mid-December, they will be doing a stocking stuffer giveaway every day from this department. Items include peppermint scented Zum Goat soap and aromatherapy sleep scents.
So stop by and get your free Earth Fare bag and enjoy free samples and demonstrations at the Noblesville location this week during its grand opening! And don’t forget…make sure to comment on our blog and tell us what your favorite section of the store was and why, in order to be entered for a chance to win a $50 gift card to Earth Fare! The winner will be announced on our Facebook page.