Ella’s Kitchen Baby Food and Cookies – Review

Please note: The nutritional values for the Ella’s Kitchen Spinach, Apples + Rutabagas puree as stated in my original post are inaccurate. A couple readers brought this labeling error to my attention. I have since then contacted Ella’s Kitchen to clarify why the labels indicated such over-inflated nutritional values. I’ve copied and pasted their response at the end of this post, as well as what the corrected nutritional values now state. In my opinion, their rationale is a bit convoluted, to say the least, but I’ll let you decipher the reason for yourselves. Thank you to those who brought this issue to my attention!

 

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The plethora of baby food options out there is overwhelming. Unless you plan to make your own (which is certainly a good idea), you can easily spend a half hour just in the purees alone before even getting to the puffs, melts, cookies and biscuits. To help weed out some of the options, I first make sure it is organic and that the packaging is BPA free. Some of my favorite brands to stick with are Plum Organics, Earth’s Best, HappyBaby, and most recently, Ella’s Kitchen (all of which can be found at Target!).

 

 

 

I really like the purees that have fruit and veggie combos. As previously noted, my son doesn’t care too much for green beans or peas. The Ella’s Kitchen purees have great mixes like spinach, apples + rutabagas, which he surprisingly loves! And the best part…this particular one has 100% daily value for Vitamin A, 70% for calcium and 120% for iron! The purees contain no added water, preservatives or thickeners, no “E numbers” or genetically modified ingredients, no gluten, wheat, dairy or lactose or anything artificial. Just as if you were to have made it at home yourself! Another great fruit/veggie combo he enjoys is sweet potato, pumpkin, apples + blueberries…mmmm!

 

I’ve also tried Ella’s Kitchen Yum Yummy Apple + Ginger Cookies. They only contain eight organic ingredients, none of which include added sugar (only naturally occurring sugar from the apple puree). They’re individually wrapped, keeping them fresh and making them perfect for on-the-go. I do still cut them up into little squares because my son has a tendency to bite big chunks when given the opportunity, but it’s a good next step from puffs and melts. Ella’s Kitchen also carries Yum Yummy Milk and Vanilla Cookies, but since my son has a milk allergy (we think), I’ve not given these to him.

 

The next product I plan to try is Ella’s Kitchen Nibbly Fingers. These seem like another wholesome, finger-friendly food my son will enjoy. :)

 

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Revised nutritional values for Ella’s Kitchen Spinach, Apples and Rutabagas puree are below:

 

Old Label                                          New Label

Iron = 120%                                       Iron = 4%

Vitamin A = 100%                             Vitamin A = 50%

Calcium = 70%                                  Calcium = 4%

Vitamin C = 15%                               Vitamin C = 0%

Protein = 9%                                      Protein = 6%

Calories = 30                                     Calories = 45

Total Fat = 0 g                                  Total Fat = 0 g

Sodium = 20 mg                               Sodium = 75 mg

Total Carbohydrates = 9 g              Total Carbohydrates = 10 g

Dietary Fiber = 2 g                          Dietary Fiber = 2 g

Sugars = 7 g                                     Sugars = 6 g

Protein = 1 g                                    Protein = 1 g

 

Ella’s Kitchen’s email response to me on July 16, 2012:

 

Hi Katie,

 

 

Many thanks for contacting us; we really appreciate you taking the time to get in touch.

 

 

As you’ve noticed, there are differing percentages listed on recently distributed products. Initially all nutrition facts were generated with a USDA approved database. Protocol then suggests laboratory testing to verify the database calculations. Initial testing of product resulted in higher than predicted iron and vitamin levels in a few of our Ella’s 1 products. Specifically, Spinach Apple Rutabaga; Sweet Potato Pumpkin Apple and Blueberry; and Broccoli Pea Pear. At the time, the information was believed to be correct and packaging was adjusted to reflect the new levels of vitamins and minerals. We continuously test our products and these products were found to have a lower level of iron + some vitamins than stated on pack.

 

 

Lab results are based on multiple samples over multiple productions to even out the individual raw materials variances due to season + growing conditions. As production continues and more testing is done, the averages become more accurate, this is common practice in the industry. We’ve been in contact with the FDA and since our products are not intended as supplements and have never been indicated that way, they’re aware of our plans to update the information.

 

 

The entire Ella’s 1 range has been tested and new packaging is prepared and will be in store as and when new productions are made. Stickers are being applied to some products while these new packages are being prepared. You can find the new nutritional information, by visiting: http://www.ellaskitchen.com/baby-food-products/

 

 

The trust of the parents who use our products is of the utmost importance to us and we are moving as swiftly as practical to correct this issue. We are truly sorry that this has happened and we’d like to send you some coupons as a way of saying “please accept our sincere apologies for any disappointment”. Please click on the link below to provide us your mailing address.

 

 

Thanks again for getting in touch and allowing us to answer your inquiry.

 

 

Best Wishes,
 
Roseann Brown
Customer Care
For and on behalf of Ella’s Kitchen

 

www.ellaskitchen.com

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6 Responses to Ella’s Kitchen Baby Food and Cookies – Review

  1. lauren says:

    I was just reading this and it looks like the lables on the Ellas kitchen for the iron and calcium are 100% wrong. I am so saddened by this bc my son is allergic to dairy and we have been supplementing with that since it stated it had 70% calcium. I actually only has 4%. Iron is only 4% too. If you are depending on this stuff heavily for nutrition requirements as I was, you may need to look for an alternate source. :(

    • Katie says:

      Hi Lauren, thank you for your comment! Please let me know your source for this information…I haven’t been able to find anything online to substantiate this. That would certainly be disappointing! Thank you again and look forward to hearing back!

  2. Matthew says:

    Ella’s has really handled this poorly. The iron content is on their website at 4% for spinach, apples, and rutabagas. http://www.ellaskitchen.com/spinach-apples-rutabagas/ Click on nutritional information.
    We had been buying it based on the 120% iron. And just today after my wife recommended them to someone, the person called my wife and said the one’s at the store had a sticker over the nutritional facts. The iron on the sticker was 4%.

    Someone posted back in December of 2011 stating it was wrong, and Ella’s did not correct it. http://forums.llli.org/showthread.php?108179-WARNING!!-Do-not-buy-Ella-s-food
    We are peeved to say the least.

    • Katie says:

      Thank you so much Matthew for your comment. I also purchased the spinach, apples + rutagagas puree just yesterday and noticed the new stickered nutritional label covering the original information you mentioned. Please know I have contacted Ella’s Kitchen requesting a response so I can share it with our readers. I will keep everyone posted as I get information. Thank you so much for reading our blog and commenting on this issue!!

  3. Jennifer says:

    Sadly, the “adjusted” stickers didn’t start showing up on our Ella’s Kitchen packs until two weeks ago, which means we were feeding our iron-deficient little girl these for over a year wondering why her iron levels weren’t going back up.

    Whatever Ella’s says about testing variations is baloney. There are no “seasonal growing conditions” that account for the iron content going from 120% to 4%. Heck, if Ella’s had a nutritionist on staff (or had spent two minutes on Google like I just did), he or she could have quickly told them that 120% DV of your iron intake would require approximately 24 CUPS OF RAW SPINACH.

    The product was wrongly labeled and the people who should have known better either didn’t or purposely kept quiet.

    Very disappointed.

  4. Stephanie Winsman says:

    I’m incredibly disappointed as well. I found out about the mislabeled iron content today by chance as I was trying to compare “high iron Ella’s pouches” on their website only to see that the pouches in my hands had completely different values than online. Why, after a year later, has this STILL not been fixed? Babies R Us, Target, and Giant all have the mislabeled packaging with no correction sticker. I feel so taken advantage of, scrimping and taking shortcuts for the rest of my family in order to help boost iron levels in our son by purchasing the single most expensive babyfood possible. I am personally offended that there seem to be no measures taken to make sure this change is reflected after a year’s time. Shame on you, Ella’s Kitchen.

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