Please note: The nutritional values for the Ella’s Kitchen Spinach, Apples + Rutabagas puree as stated in my original post are inaccurate. A couple readers brought this labeling error to my attention. I have since then contacted Ella’s Kitchen to clarify why the labels indicated such over-inflated nutritional values. I’ve copied and pasted their response at the end of this post, as well as what the corrected nutritional values now state. In my opinion, their rationale is a bit convoluted, to say the least, but I’ll let you decipher the reason for yourselves. Thank you to those who brought this issue to my attention!
The plethora of baby food options out there is overwhelming. Unless you plan to make your own (which is certainly a good idea), you can easily spend a half hour just in the purees alone before even getting to the puffs, melts, cookies and biscuits. To help weed out some of the options, I first make sure it is organic and that the packaging is BPA free. Some of my favorite brands to stick with are Plum Organics, Earth’s Best, HappyBaby, and most recently, Ella’s Kitchen (all of which can be found at Target!).
I really like the purees that have fruit and veggie combos. As previously noted, my son doesn’t care too much for green beans or peas. The Ella’s Kitchen purees have great mixes like spinach, apples + rutabagas, which he surprisingly loves! And the best part…this particular one has 100% daily value for Vitamin A, 70% for calcium and 120% for iron! The purees contain no added water, preservatives or thickeners, no “E numbers” or genetically modified ingredients, no gluten, wheat, dairy or lactose or anything artificial. Just as if you were to have made it at home yourself! Another great fruit/veggie combo he enjoys is sweet potato, pumpkin, apples + blueberries…mmmm!
I’ve also tried Ella’s Kitchen Yum Yummy Apple + Ginger Cookies. They only contain eight organic ingredients, none of which include added sugar (only naturally occurring sugar from the apple puree). They’re individually wrapped, keeping them fresh and making them perfect for on-the-go. I do still cut them up into little squares because my son has a tendency to bite big chunks when given the opportunity, but it’s a good next step from puffs and melts. Ella’s Kitchen also carries Yum Yummy Milk and Vanilla Cookies, but since my son has a milk allergy (we think), I’ve not given these to him.
The next product I plan to try is Ella’s Kitchen Nibbly Fingers. These seem like another wholesome, finger-friendly food my son will enjoy. :)
Revised nutritional values for Ella’s Kitchen Spinach, Apples and Rutabagas puree are below:
Old Label New Label
Iron = 120% Iron = 4%
Vitamin A = 100% Vitamin A = 50%
Calcium = 70% Calcium = 4%
Vitamin C = 15% Vitamin C = 0%
Protein = 9% Protein = 6%
Calories = 30 Calories = 45
Total Fat = 0 g Total Fat = 0 g
Sodium = 20 mg Sodium = 75 mg
Total Carbohydrates = 9 g Total Carbohydrates = 10 g
Dietary Fiber = 2 g Dietary Fiber = 2 g
Sugars = 7 g Sugars = 6 g
Protein = 1 g Protein = 1 g
Ella’s Kitchen’s email response to me on July 16, 2012:
Many thanks for contacting us; we really appreciate you taking the time to get in touch.
As you’ve noticed, there are differing percentages listed on recently distributed products. Initially all nutrition facts were generated with a USDA approved database. Protocol then suggests laboratory testing to verify the database calculations. Initial testing of product resulted in higher than predicted iron and vitamin levels in a few of our Ella’s 1 products. Specifically, Spinach Apple Rutabaga; Sweet Potato Pumpkin Apple and Blueberry; and Broccoli Pea Pear. At the time, the information was believed to be correct and packaging was adjusted to reflect the new levels of vitamins and minerals. We continuously test our products and these products were found to have a lower level of iron + some vitamins than stated on pack.
Lab results are based on multiple samples over multiple productions to even out the individual raw materials variances due to season + growing conditions. As production continues and more testing is done, the averages become more accurate, this is common practice in the industry. We’ve been in contact with the FDA and since our products are not intended as supplements and have never been indicated that way, they’re aware of our plans to update the information.
The entire Ella’s 1 range has been tested and new packaging is prepared and will be in store as and when new productions are made. Stickers are being applied to some products while these new packages are being prepared. You can find the new nutritional information, by visiting: http://www.ellaskitchen.com/baby-food-products/
The trust of the parents who use our products is of the utmost importance to us and we are moving as swiftly as practical to correct this issue. We are truly sorry that this has happened and we’d like to send you some coupons as a way of saying “please accept our sincere apologies for any disappointment”. Please click on the link below to provide us your mailing address.
Thanks again for getting in touch and allowing us to answer your inquiry.
For and on behalf of Ella’s Kitchen